Make your services clear
Your homepage should explain what you do, but each core service usually needs its own page. One generic services page rarely ranks for every search.
Show where you work
Mention the towns and areas you genuinely serve, backed up with project examples, testimonials or useful local context where possible.
Align your Google Business Profile
Your business name, categories, services, opening hours, website link and contact details should match your website.
Fix technical basics
HTTPS, mobile speed, readable navigation, indexable pages, XML sitemap, clear headings and schema all help the site work harder.
Track enquiries, not just visits
Traffic is useful only if it leads to calls, emails or forms. If you need a structured plan, request a free website plan.