Start with the job the website has to do
A small business website should quickly explain what you do, where you work, why visitors can trust you and what they should do next. If the design hides those answers, it will not perform as well as a simpler site with stronger structure.
Look for local SEO thinking from the start
For most South Wales service businesses, Google visibility matters. That means service pages, area signals, useful headings, internal links and technical basics. The local SEO service page on the main site explains how this can be handled in practice.
Ask who owns the site and files
Business owners should understand whether they own the website files, domain, hosting access, content and any logo or brand assets. Lock-in can become expensive later.
Use proof, not promises
Look for real projects, reviews and campaign evidence. You can review live project examples on the main portfolio page.
Get clarity before you buy
A useful first plan should cover pages, costs, support and SEO priorities. Start with a free website plan if you want clarity before buying.