They hide the services customers search for
Trades businesses often list everything on one page. Better sites split profitable services into their own pages so Google and customers can understand them.
They do not show enough proof
Before and after photos, reviews, accreditations, service areas and recent work all reduce risk for the customer.
They make contact harder than it needs to be
Phone number, quote buttons and short forms should be visible throughout the site, especially on mobile.
They ignore local SEO
A trades website should connect services with areas. Builders, electricians and roofers usually need service pages, area pages and content that reflects local demand.
Fix the lead path first
If your trades website is not producing enquiries, request a free website plan before paying for more ads.